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Religious Fervor Is Not Wise For Your Portfolio

This email came into tonight:

Hi there, I live in London and I want to buy shares on the London Stock Exchange, but I don’t know which shares to buy which are XXX principle compliant. Please guide me to where I can find out about this OR any group who is already buying shares according to XXX principles. Kind regards, XXX

This is the first email I have ever received like this. After 10 years and tens of thousands of emails, I hope this ‘thinking’ is not the start of a trend. To think like the above email in my humble opinion - is wacky. Beyond wacky, the markets are hard enough without tying one arm behind your back.

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