I don’t usually have much discussion about it, but there are several resources and or books that have influenced how I launched and still run my business. For those of you out there with an entrepreneur buried inside just bursting to break about, consider (in alphabetical order):
Atlas Shrugged
The Benefits of Pissing People Off
Blue Ocean Strategy Presentation and (PDF)
Bright House
Crush It!
The Economy of Ideas
The Experience Economy
The Fountainhead
The Lexus and the Olive Tree
Long Tail
Made to Stick
Management Secrets of the Grateful Dead
Rules for Revolutionaries and (PDF)
Turning Goals into Results: The Power of Catalytic Mechanisms (PDF)
Unlimited Power
The World Is Flat
