Markets are not efficient, but that doesn’t stop the fantasy. How do mutual funds continue to raise assets? How do they continue to snooker people into the myth of buy and hold (hope)?
They need an academic.
Who is their favorite?
Eugene Fama.
Who is he? Fama is the father of the efficient market hypothesis. In a 1970 issue of the Journal of Finance he authored an article titled “Efficient Capital Markets: A Review of Theory and Empirical Work” in which he laid the foundation for a generation of typical investors to be fooled. His efficient market misstep gave mutual funds the cover they needed to convince average investors that they could not beat the market.
How has that played out? For the last thirty years we have seen a sophisticated marketing campaign, boosted by an even more sophisticated political lobbying campaign, all designed to convince EVERYONE that they could do no better than guessing or throwing darts, so in turn just invest all of your money in mutual funds and hold on for the ‘long term’ (never defined). Even though most people don’t follow Fama’s academic jargon, they now know deep in their belly that his theories are flat out wrong.
However, for a guy who has the numbers against him Fama remains defiant. Recently he was asked about trend following:
“Some researchers argue that a market timing strategy based on buy/sell signals generated by a 50- or 200-day moving average offers a more appealing combination of risk and return than a buy-and-hold approach. What is your view?”
Fama responded:
“An ancient tale with no empirical support.”
Fama possesses an academic resume second to none. That said, he has no answer for the reality of my two books or the performance record of trend following.

An Efficient Markets Professor Refining His Theories