You know what you don’t want to do? Change sound trading strategies based on how you feel that day, or due to the daily screams on CNBC, or for whatever fear/greed moment of emotion. Think about this: If clients try to change or adjust how trend follower Bill Dunn trades (see my book Trend Following), he either lets them go or doesn’t take them on as a client in the first place:
“A person must be an optimist to be in this business, but I also believe it’s a cyclical phenomenon for several other reasons. In our 18 years of experience, we’ve had to endure a number of long and nasty periods during which we’ve asked ourselves this same question. In late 1981, our accounts had lost about 42 percent over the previous 12 months, and we and our clients were starting to wonder if we would ever see good markets again. We continued to trade our thoroughly researched system, but our largest client got cold feet and withdrew about 70 percent of our total equity under management. You guessed it. Our next month was up 18 percent, and in the 36 months following, their withdrawal of our accounts made 430 percent!”
This observation always made me wonder why Dunn is not studied in MBA programs. Are Harvard MBAs, for example, aware of Dunn’s trading when they graduate? However, this is but one example for inspiration. Learn from his experience. Learn from how he thinks and acts. And for those who argue that Dunn (and other trend followers) are just lucky, read on.














